Brand Stories

2011
2013
2014
2015
2018
2019
2021
2022

2011

Qualiko was founded in Ukraine in 2011 where the journey of great taste and quality began

2013

Qualiko entered the Europe with the frozen chicken range

2014

Qualiko brand participates in its first exhibition – Gulffood 2014

2015

First participation of the Qualiko brand in the European exhibition Anuga

2018

Opening the office in the Netherlands

2019

Soon after Qualiko started operating with a fully owned distribution in Europe

2021

Opening the office in the United Kindom

2022

MHP and Qualiko brand №1 Europe broilers producers by WATTPoultry Top companies

Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Grain growing

We use our own grains for feed production, enriched with the protein, vitamins, and minerals necessary for the healthy growth of our chickens.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Sunflower protein production

MHP is the only company in the world to produce protein from sunflower seeds. This ensures cost efficiency and complete quality control of the feed for our chickens.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Fodder production

We use our own crops to produce feeds for our chickens, providing them with all the proteins, vitamins, and minerals they need.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Breeder farms

Breeder farms are the first stage in our vertically integrated system. Two MHP breeder farms receive one-day-old chicks from the best German manufacturers. These chicks become the parent stock for our broiler chickens.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Hatching eggs

Eggs produced by our breeder flocks are transported to hatcheries located at our farms.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Poultry production

Our sites are fully integrated facilities, which include our own breeding farm, a new hatchery, a modern processing facility, and a fodder plant.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Biogas

In December 2012, MHP launched its first biogas station with a capacity of 5 MW. It is the first biogas station in Europe operating on chicken manure and poultry farm waste with such a capacity and level of technology.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Meat processing

The company manufactures a range of different meat products from smoked chicken to premium beef and foie gras products.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Distribution

Distributing our chilled and frozen chicken via our 11 distribution centers and more than 450 refrigerated vehicles gives us quality control right up to the point of sale. Our sophisticated international logistics allows us to deliver fresh and high-quality products to all the countries in our sales network.

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Vertically integrated business model

Using the vertically integrated model, we are able to significantly reduce our dependence on suppliers and raw material prices fluctuation. Besides economic efficiency, vertical integration allows us to implement a strict biosecurity policy, control the quality of raw materials and final quality and safety of products - right up to the point of sale.

Retail

Our products are currently sold through own franchised stores (in Ukraine), as well as other stores and supermarkets.

Our Sustainability path

MHP and Qualiko brand today publishes its 2023 Sustainability Report, announcing the achievements in areas including sustainability, people wellbeing, caring for the planet, animal welfare and product quality and safety.

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Quality standards and certification